Client: The Back Clinic

Challenge:

Despite offering exceptional healthcare services, The Back Clinic’s digital presence was not effectively communicating its core values nor fully facilitating patient engagement and internal staff processes.

Solution:

WeBe Marketing partnered with The Back Clinic to undertake a full digital overhaul aimed at enhancing both patient-facing and internal communications:

  • Website Revamp: We completely overhauled their existing website, introducing a modern, user-friendly interface that aligns with the clinic’s commitment to accessibility. The new website features enhanced content that clearly communicates the clinic’s services, expertise, and patient care philosophy.

  • Content Enhancement: We enriched the website with SEO-optimized content that reflects The Back Clinic’s passion for community service and patient care, emphasizing their specialized services for diverse patient needs.
  • Staff Intranet Development: To streamline internal operations and improve communication among staff members, we developed a comprehensive staff intranet. This platform serves as a central hub for all internal communications, document management, and operational protocols.

    Outcome:

    The revamped website and new intranet system significantly improved The Back Clinic’s operational efficiency and patient engagement:

    • Increased Patient Inquiries: The improved website usability and enriched content led to a noticeable increase in patient inquiries and appointments.
    • Enhanced Staff Collaboration and Efficiency: The staff intranet allowed for better communication and resource sharing among team members, which enhanced overall clinic operations.
    • Improved Online Visibility: With SEO-optimised content, The Back Clinic experienced enhanced online visibility, attracting more visitors to their site and converting them into returning patients.

      Conclusion:

      The digital transformation led by WeBe Marketing empowered The Back Clinic to better communicate their unique value proposition and improve day-to-day operations. This case study exemplifies how integrating thoughtful digital strategies can revitalise a healthcare provider’s engagement with both patients and staff, fostering a more efficient and welcoming environment for all.